The 60-second spot harkened back to George Orwell's dystopian novel Nineteen Eight-Four.
The commercial, directed by Blade Runner director Ridley Scott, immediately became legend in advertising circles and cemented itself in the cultural zeitgeist. 'I want to stop the world in its tracks' - so said the memo from Steve Jobs to the advertising agency tasked with creating a Macintosh ad slated to run during the Super Bowl.
